Improve Your Email Deliverability

The legacy of Habilis lives on through our modern email deliverability solutions. Ensure your messages reach the inbox, not the spam folder.

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LEGACY SERVICE

What Was Habilis?

Habilis was an innovative service that served as an "email-to-Dropbox gateway." Launched by Goo Software Ltd around 2010, Habilis provided users with a unique @gethabilis.com email address where they could send files as attachments. These files would then automatically appear in their Dropbox account within seconds.

The service was particularly useful for devices like the early iPad models, where creating documents was possible but transferring them to cloud storage services like Dropbox wasn't straightforward at the time.

Key Features of Habilis:
  • Simple setup with Dropbox connection
  • Automatic file transfer to Dropbox
  • Folder organization options via email subject
  • Free service (with optional donations)
Note: The Habilis service has been retired and emails sent to @gethabilis.com addresses are no longer delivered to Dropbox accounts.

Habilis Email-to-Dropbox Gateway

A pioneering service connecting email to cloud storage

SOLUTIONS

Email Deliverability Solutions

Helping businesses improve email performance with proven strategies and tools

Email Authentication

Implement proper SPF, DKIM, and DMARC records to verify your domain's identity and protect against spoofing.

Email Warm Up Tool

Gradually build your sender reputation with automated solutions that mimic natural engagement patterns.

Deliverability Monitoring

Track your email performance across providers and identify issues before they impact your campaigns.

Best Practices

Follow proven email marketing strategies that improve engagement and keep your messages out of spam folders.

Technical Setup

Get expert assistance with configuring your email infrastructure for optimal deliverability and security.

Performance Analysis

Receive detailed reports on your email campaigns with actionable insights to improve future results.

CHECKLIST

Email Deliverability Checklist

Follow this step-by-step guide to improve your email deliverability

1

Set Up Email Authentication

Implement SPF (Sender Policy Framework)

Add an SPF record to your domain's DNS to specify which mail servers are authorized to send emails from your domain.

Example SPF record: v=spf1 include:_spf.google.com include:sendgrid.net ip4:192.0.2.0/24 ~all

Set Up DKIM (DomainKeys Identified Mail)

Configure DKIM to add a digital signature to your emails that verifies they haven't been tampered with.

Example DKIM record:
selector._domainkey.yourdomain.com. TXT "v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEB..."

Implement DMARC (Domain-based Message Authentication, Reporting & Conformance)

Add a DMARC policy to tell receiving servers how to handle emails that fail SPF or DKIM checks.

Example DMARC record:
_dmarc.yourdomain.com. TXT "v=DMARC1; p=quarantine; rua=mailto:[email protected]"

2

Optimize Technical Setup

Configure Proper DNS Records
  • Set up accurate MX records for your domain
  • Create a proper PTR record (reverse DNS) for your sending IP
  • Ensure your A and AAAA records are properly configured
Use TLS Encryption

Ensure your mail server uses TLS encryption for all outgoing email to protect message content during transit.

Verify Your Infrastructure
  • Set up a dedicated IP address for sending email (if volume justifies it)
  • Ensure your email server is not on any blacklists
  • Configure proper SMTP settings including timeouts and retries

3

Optimize Content & List Management

Practice Good List Hygiene
  • Regularly clean your email list to remove inactive subscribers
  • Implement double opt-in for new subscribers
  • Promptly honor unsubscribe requests
  • Segment your list based on engagement and interests
Create Deliverable Content
  • Avoid spam trigger words in subject lines and body copy
  • Maintain a good text-to-image ratio (60:40 recommended)
  • Ensure proper HTML formatting with balanced tags
  • Include both HTML and plain text versions of your email
  • Use a clear, recognizable sender name and reply-to address
Encourage Positive Engagement
  • Create valuable, relevant content that recipients want to engage with
  • Ask subscribers to add your email to their address book
  • Include clear calls-to-action in your emails
  • Monitor and respond to replies to your campaigns

4

Follow Best Sending Practices

Warm Up New IP Addresses and Domains

Start with small volumes and gradually increase sending as you establish a positive reputation. For new domains or IPs, begin with sending to your most engaged subscribers or use an email warm up tool to kickstart engagement.

Maintain Consistent Sending Patterns

Establish regular sending schedules to build reputation and subscriber expectations. Avoid sudden spikes in volume that might trigger spam filters.

Monitor Performance Metrics
  • Track open rates, click rates, bounces, and spam complaints
  • Review deliverability reports from major email providers
  • Use seed testing to check inbox placement across different providers
  • Make data-driven adjustments to improve performance

5

Perform Regular Maintenance

Stay Compliant
  • Ensure compliance with email regulations like CAN-SPAM, GDPR, and CASL
  • Include a valid physical address in your emails
  • Provide clear unsubscribe options in every email
  • Maintain proper consent records for your subscribers
Regularly Test Deliverability
  • Conduct regular deliverability tests to major email providers
  • Check blacklist status for your sending IPs and domains
  • Verify that SPF, DKIM, and DMARC are working properly
  • Test email rendering across different email clients and devices
Keep Your Infrastructure Updated
  • Regularly update your email sending software and security patches
  • Rotate DKIM keys periodically (recommended every 6-12 months)
  • Review and update your SPF record as your sending infrastructure changes
  • Consider using a reputable email service provider for better deliverability
Ready to improve your email deliverability?
Check Your Email Deliverability Now

Ready to Improve Your Email Deliverability?

Get started with our comprehensive suite of tools and see the difference in your inbox placement rates.

Check Email Deliverability
CONTACT US

Get In Touch

Have questions about our email deliverability solutions? Our team is here to help. Fill out the form and we'll get back to you as soon as possible.

Phone

+1 (954) 934-9819

FAQ

Frequently Asked Questions

Answers to common questions about email deliverability

The Habilis service (gethabilis.com) has been discontinued. It was an email-to-Dropbox gateway that allowed users to send email attachments directly to their Dropbox account. With the evolution of mobile operating systems and Dropbox's own integrations, this service became less necessary over time.

Email warm up tools gradually increase your email sending volume to establish a positive reputation with inbox providers. It's essential for new domains or IP addresses to prevent being flagged as spam. By slowly ramping up email volume and ensuring positive engagement metrics, you can improve your overall deliverability rates.

SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) work together to verify sender identity and prevent email spoofing. SPF specifies which servers can send emails from your domain, DKIM adds a digital signature to verify emails haven't been tampered with, and DMARC tells receiving servers what to do if SPF or DKIM checks fail. Together, they create a robust authentication system that improves deliverability and security.

To check your email deliverability, you can use specialized tools that test how your emails perform across different providers. These tools send test emails to seed accounts at various email providers and track where they land (inbox, promotions, spam, etc.). They also check your domain's technical setup, including SPF, DKIM, and DMARC records, and provide recommendations for improvement. Regular deliverability testing is essential for maintaining good inbox placement rates.

Common causes of poor email deliverability include missing or incorrect authentication (SPF, DKIM, DMARC), poor IP reputation, being on email blacklists, inconsistent sending patterns, spam-triggering content, poor engagement metrics, outdated email lists, and unclear sender identity. Technical issues like missing reverse DNS records or improper email infrastructure can also contribute to deliverability problems.